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My summary

  • katepedchenko

    katepedchenko

    Kate Pedchenko
  • Account Coordinator, Consultant, Customer Service Representative
  • $15/hr
  • L3R4W1 Toronto
    Canada

Hello, I’m Kate. I’m an account coordinator from Toronto. My rate is $17/hr.

katepedchenko

I am a pro at multitasking, organizing, planning, engaging, and achieving. Remember, my objective is to put a smile on your clients' face!

I'm next available:
Tomorrow, 9am – 12am
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About Me

I have wanted to work for an ad agency since God was a boy or a girl, let's not offend anybody ;) But let’s go back to where things have started, shall we?

I've moved to Toronto from Moscow all by myself at the age of 16th with two 30-killo bags and hope for an exciting future. Was it scary? Well, it’s like asking whether you like going on vacation or not. But those kinds of things definitely make you grow up 10 times faster so call it a gift of life.

You will ask "why the heck did she move to Toronto? What’s so special about it?" I am about to disappoint you - nothing. I am yet to discover beauty and excitement of this city. I came here to study marketing and brand management at Seneca College. After 3 years with 3.8 GPA off I was.

Now I am out there pursuing my dream of being the next account genius of the ad world. Now the question is, do you want that that genius to be a part of your agency while you still have a choice? Or you want to wait for 5-8 years and let the genius decide whether she wants to be a part of your agency or not? If I were you, I would go with the first one. I would "raise" her and teach her. I would make her loyal and thankful for an opportunity. I am sure she would be. She would stick with you and help you grow. After all, she owes you.


My objective: To put a smile on your clients’ face!

Above are some of the unexpected results that I have delivered to the businesses I've worked for. If you bring me onto your team, you will get unexpected results. I am a pro at multitasking, organizing, planning, engaging, and achieving. Need the job done right and on time? Need someone who never mutes a TV commercial or flips through the ads in the magazines? Then read on.

Experience Summary

• Three years of marketing/administrative experience
• Graduate of three-year advanced diploma in Marketing (Brand Management) from Seneca College
• Contributed additional $110,000 in revenues within to Seneca College in 2 months
• Customer service; office administration; advertising; B2C and B2B selling; brand management; group presentations; project coordination
• Proficient in MS Office; experienced using Twitter, Facebook and Wordpress
• Elected as Vice President of "Marketing Association of Seneca College"

Experience in detail

Know Your Difference, Toronto ON,
Marketing Assistant (Intern), April 2010 - present

know your difference™ is unique branding program to help small businesses get clarity on how they are different from their competition (www.knowyourdifference.com)

• Research business opportunities (e-book, iTunes podcast, associations); analyze market potential; develop competitive analysis; conduct client interviews and writing testimonials

Seneca College, Toronto ON
Marketing Assistant, January 2009 – May 2010

• Assisted the Director of International Development;
• Worked with a team to establish and execute marketing strategies and objectives for mass marketing
• Developed and implemented marketing campaign for winter 2010 semester; surpassed sales targets by 110% for the quarter
• Managed the production and distribution of various marketing materials for Seneca College agents
• Created online portal to acquire students from different countries and colleges; additional $110,000 of revenue after 2 months
• Administrative support to sales force and International Development team
• Executed competitive analysis and tracked marketing activities of other colleges on a quarterly basis
• Assisted with preparation for IEF (International Educational Fair); design for invitations, direct mail and email; tracked and coded invoices when sending promotional pieces
• Tracked the success of marketing programs and tactics, leveraging knowledge to assess/develop future marketing communication programs


TSS Construction, Moscow, RU
Marketing Coordinator January 2006 – June 2007

• Received the “Distinguished Contribution to Workplace Learning and Performance” award
for outstanding team work, cooperation and dedication to the join
• Increased the number of TSS clients by 15% within 2 months
• Developed and executed marketing programs
• Assisted marketing team with implementation of plans that created awareness of the brand within the target group
• Coordinated promotions including on/off premise events and tradeshows
• Designed layouts for banners, e-newsletters, newspaper/magazine advertisements and other media initiatives

Education

Marketing Administration (Brand Management specialization) Seneca College, Markham, ON September 2007 - April 2010

Key courses:
Market research, strategic planning and analysis, new product launch, web design, computer applications, integrated marketing communications, direct marketing, e-commerce, mathematics of finance, statistical analysis, financial analysis in marketing

Special distinction and awards

• GPA in the top 5% of graduates of the Marketing Program at Seneca College
• Received “Award of Excellence” for creating costumes for children to act in the school plays
• 2nd place, National Math Competition (high school)

Volunteer work

Girl Guides of Canada
Markham Board of Trade
American Marketing Association


Work Samples

Location

Available within 30 miles of Toronto, Canada. Transportation included.